Spring Denim Inspirations


From The Office To A Business Dinner With Ease

The darker the denim, the more suitable for dressing up, so try a pair by Raleigh with a Jack Victor sport coat, Stenströms shirt, and Magnanni shoes. The result is a refined and professional look for the office while being an elegant and relaxed look for after work hours. And of course, accessorize accordingly.


Weekend Denim Elegance

Light or washed denim go just as well with a sport coat, though we suggest one with a more deconstructed nature. Wear Citizens of Humanity jeans with an Emanuel Berg print shirt and a pair of Trask suede loafers and you’re sure to be the best dressed at Sunday brunch.


Add Some Color To Your Denim Wardrobe

Surprise everyone at the office with a pop of color. Brax colored denim paired with your favorite navy blazer and a Magnanni loafer will have you working with confidence and style.

Stenströms Menswear: Style, Quality & Comfort In Every Detail

A Hidden Gem

The beauty of visiting trade shows is that you can stumble across a few gems; the type of brands that look the part on the surface but when sitting amongst countless others, all vying for conversations with buying teams from across the globe, can quickly be overlooked.

At Ape we’re fortunate enough to be able to hold a different type of conversation – one that focuses on the company and its people, to unearth stories that make us want to sit up and take notice. This January, in freezing cold temperatures at Pitti Uomo, we got talking to Stenströms… and they made us do exactly that.


In The Beginning

Hailing from the harbour town of Helsingborg, Sweden, founder August Stenström started life selling elegant and fine shirts from a small shop on the town’s main street in 1899. The products quickly garnered acclaim from visiting ship captains, who went off to spread the word.

120 years later, Stenströms remains a solid brand – still independently owned under the guidance of the Bengtsson family and owner Anders – but perhaps more impressive has been its ability to evolve, increasing reach and turnover year-on-year in particularly tough market conditions.

The Here And Now


This year’s showcase was actually Stenströms first at Pitti, giving us a chance to see the quality of the clothing up-close and personal. The range didn’t disappoint. The detailing is refined, subtle and understated, which speaks volumes for the brand as it goes about its business without a huge fanfare.

“Being independently owned has allowed us the freedom to adapt and to be flexible,” says menswear creative director Peter Jüriado. “We have the freedom to experiment and proactively challenge what we do, and that keeps us all motivated.”

Testament to his statement is the fact that Stenströms’ staff is extremely loyal to the company – Jüriado himself has been part of the team for more than 25 years. Jüriado can also lay claim to having a considerable affect on the success of the menswear business, with sales having increased considerably since his tenure began some 10 years ago.


“I was focused on the structure of our shirting and adapting wearability and the options around it,” says Jüriado. “Again, being able to have flexibility and the ability to source the best fabrics from around the world speaks volumes about the Stenströms approach – it’s real craftsmanship and it shows.”


Spring/Summer 2019

The spring/summer 2019 collection sees an eclectic range of well-fitting linen and fine-cotton shirting, set against warm-weather knitwear, blazers, lightweight safari jackets and accessories across a varied, complementary colour palette – all perfectly packaged and ready to go, which makes for a refreshing change.

“Efficiency is at the heart of Stenströms,” adds Jüriado. “It is an extremely important factor to our business. We are respectful and reliable to our partners and to the people trying to achieve great things for our brand,” he adds.

Ace & Everett: The Socks that give your ankles a voice.

Ace & Everett: The Socks that give your ankles a voice.

Ace & Everett is a collection of socks focused on injecting a sense of fun and excitement back into the world of traditional menswear. Every sock begins with the finest raw materials, dyed into rich, saturated hues. These luxurious yarns are then carefully knit in the USA, resulting in unique, three-dimensional jacquard designs.