Cartridge razor manufacturers and modern shave clubs have been hiding a dirty secret they don’t want this generation finding out about.
When the original safety razor was released over a century ago as an alternative to straight razor shaving or getting shaved at your barber, it was thought that the innovation would yield more convenience for everyone. Today, we see companies in the disposable industry clutching onto useless gimmicks, false claims and wasteful materials in an effort to stay afloat. As many men are discovering every day, additional blades, pointless “lube strips” and rotating balls on your face don’t equate to a better shave.
Multi-blade cartridges have led to millions of men suffering from ingrown hairs, razor bumps, and other shaving irritation. Through years of dubious marketing claims, big razor companies have somehow managed convince us that shaving with outrageously expensive, disposable, plastic tools is better than the superior shave we’re guaranteed with a classic double-edge safety razor.
When compared side-by-side, the reality is that cartridge razors are bad for your skin, your wallet and for the environment as a whole. They promote a culture of wastefulness and fail to offer any real shaving benefit to the user. The EPA estimates that a staggering 2 billion cartridge razors end up in land-fill every year in the United States alone. Conversely, a traditional safety razor can last the user a lifetime and uses inexpensive, recyclable blades that don’t harm the environment.
Rockwell Razors was born out of a belief that men need a real alternative to overpriced cartridge razors and gimmicky shave clubs. In a world dominated by fads, impermanence, and short-term thinking, we’re building a family of customers who think differently. Our goal was to engineer real shaving innovation and deliver extraordinary value in a space that needed it desperately.
We’ve taken the original, century-old design of the safety razor and re-engineered it to be adjustable to anyone’s unique skin type and hair. In giving people the freedom to choose the mildness of their shave, we’ve effectively perfected the double-edge safety razor and created the world’s most comfortable and affordable shaving system. Every angle of our adjustable razors was carefully considered, and engineered to produce a truly smooth, painless shave for any and every man. Our promise is to solve age-old struggles like razor burn, ingrown hairs and grooming discomfort, without using lousy, abrasive ingredients or cheap materials.
In promoting this more traditional method of shaving, we found that men largely prefer the ritualistic nature of a classic shave. Since fulfilling our Kickstarter campaigns, we’ve received thousands of emails from customers who tell us that they’ve now begun looking forward to their daily shaving ritual, rather than dreading it.
The days of falling victim to corporate marketing gimmicks and being overcharged for fruitless features are over. Consumers are demanding sensible, sustainable alternatives to every-day products that won’t break the bank and we are committed to making that happen. By focusing on genuine innovation and long-lasting build quality in our razors, we hope to inspire a movement of others to join us in creating things that last. Andrew Davis Clothiers is amongst those retailers that share our passions, and we’re thrilled to be partnering with them to bring the perfect shave to as many men as possible!