The suit is coming back and it’s about time. Men’s fashion magazines say so. Some companies are ditching casual wear and insisting employees return to business-appropriate dress. Mad Men at work. A suit is not just an article of clothing, but engenders—or betrays—a state of mind.
Dressing is all about the subconscious. It’s about how you feel. You feel responsible in a suit. The suit is seriousness of purpose.
In a recent survey conducted by Kelton Research, well-dressed men are seen as sexier, smarter and more successful. In fact, 91 percent of Americans think dressing well can make a man appear more physically attractive than he actually is, while 64 percent believe women are more likely to marry a well-dressed man than a schlub. In addition, 75 percent of Americans believe well-dressed men are more successful at work, and 22 percent of men think they could earn more money if they learned to dress better.
In the all-important sex appeal arena, 78 percent of women think one of the hottest things a guy can do is dress well. Some 85 percent think a man who dresses well is sexier than one with a lot of money. And 63 percent of the female respondents preferred a man in a suit to a man in a uniform. Eighty percent of women said they would give up something in their lives – going out to dinner, using their cell phones or even having sex for an entire year – for a better-dressed partner.
In truth, casual dressing for the office confuses most men. A suit-wearer does not have to rummage in the closest every morning in a desperate attempt to assemble an acceptable casual business outfit. Your choices are simple—black, blue, gray, if you’re feeling fashionable, olive, or fashionable brown. So suit up.
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