How to style with Maurizio Baldassari

Maurizio Baldassari Made in Italy menswear Swackets are comfortable and functional, with the knitwear providing an unmistakable touch of class. Knitted Jackets can be paired with a suit for a more formal look, or with a chambray shirt for casual wear. A stylish wardrobe essential in a variety of colors and styles to suit any occasion.


A “Swacket”, meaning a knitted jacket, is a great item to own due to its versatility and ability to suit a wide variety of looks for every occasion.

Maurizio Baldassari Knitted Jackets are realized using the best quality yarns to provide warmth while still appearing refined.

“An easy jacket in autumn or a layering essential in winter for adding a stylish touch to outfits”

A quick STYLE GUIDE to Genlemen’s Layering


“A Sweater That Makes Every Outfit Better”

The Brenta Model is perfect for those customers who are not afraid to choose a style that make a statement.

“While the Brenta may be an excellent casual item, it also makes a wonderful addition to smart casual and formal styles”.

Business isn’t all about the blazer. The versatile Brenta, can be transitioned into the work wardrobe for a great business casual look, for days when you need something more relaxed but still office – appropriate. This Swacket looks great unbuttoned, with a button-up shirt and tie underneath.

G30003 Brenta Signature Jacket, made in the best merino extra fine wool in a luxurious 5 gauge knit. Fully fashioned, shaped like a tailored sportscoat.


“A modern twist for a night out”

Do you like to wear an outfit that can ride functionally during the day but is chic enough for a night out? This look strikes the right balance of smart and casual, combining everyday garments with more sophisticated items.

K30024 Knitted Jacket is made in 100% Virgin Wool, crafted in a honeycomb stitch. The wide selection of colorways, makes it is a perfect layering item.



Joel is wearing the G30003 Signature Brenta Knitted Jacket in Navy, Color 690, a Light Blue Semi Dressed Shirt and a Prince of Wales Suit.



“Relax in Style: Upgrade your Week End Look. The art of layering”

The day is a constant oscillation between hot and cold, so layering is a must. For this, equip yourself with a series of pieces you can wear together and that can be removed at will. Play with new winter colors: beige hues look good with any skin tone. The final result is a silhouette that remains sharp and masculine, with a twist.

Joel is wearing the G30003 Signature Brenta Knitted Jacket in Beige, Color 842, a Hooded Cachemire Vest and flannel Five Pockets Trousers.


Spring Denim Inspirations


From The Office To A Business Dinner With Ease

The darker the denim, the more suitable for dressing up, so try a pair by Raleigh with a Jack Victor sport coat, Stenströms shirt, and Magnanni shoes. The result is a refined and professional look for the office while being an elegant and relaxed look for after work hours. And of course, accessorize accordingly.


Weekend Denim Elegance

Light or washed denim go just as well with a sport coat, though we suggest one with a more deconstructed nature. Wear Citizens of Humanity jeans with an Emanuel Berg print shirt and a pair of Trask suede loafers and you’re sure to be the best dressed at Sunday brunch.


Add Some Color To Your Denim Wardrobe

Surprise everyone at the office with a pop of color. Brax colored denim paired with your favorite navy blazer and a Magnanni loafer will have you working with confidence and style.

Emanuel Berg Shirts: Classical Elegance & Luxury Combined

Emanuel Berg has always been appreciated for their ready-to-wear shirt collections — but, owing to their own measuring techniques and unique manufacturing system, they have also become experts in made-to-measure garments. This unique experience combined with high quality products is valued by all.



100% tailored to your needs

A made-to-measure shirt is a luxurious product, perfect for those who value unconventional solutions with a personal touch.

Fabrics used to make Emanuel Berg shirts are sourced from the best Italian mills. Clients have over 700 fabrics to choose from, such as exceptional poplins, twills, Oxford cloths, and the absolutely outstanding Giza 45 — proclaimed the best fabric in the world by experts in the field. Buttons are made exclusively from mother of pearl and sewn by hand using the traditional zampa di gallina technique.

The selection of over 60 types of collars, and more than a dozen types of cuffs, pleats, and other details offers practically endless possibilities for creating a unique product that will help express your individual, distinctive style.


The Emanuel Berg Philosophy

The Emanuel Berg brand is developed by a team of experts who ensure that their fresh designs are perfectly made. Now, after several decades, Emanuel Berg has become a symbol of luxury, tailored to the finest tastes of contemporary style enthusiasts in Tokyo, Warsaw, Los Angeles, and beyond.

Emanuel Berg History

Emanuel Berg is a family company, which is what makes it so unique in the fashion business. The owners, Jarosław and Petra Berg-Szychułda, not only manage the company, but also personally select fabrics and assemble collections. Their respect for sartorial legacy that stems from their passion for travel, combined with quality European manufacturing, enables them to develop the company responsibly. All this hard work is reflected in the impeccable quality and smart design seen in all their shirt and blouse collections.

Stenströms Menswear: Style, Quality & Comfort In Every Detail

A Hidden Gem

The beauty of visiting trade shows is that you can stumble across a few gems; the type of brands that look the part on the surface but when sitting amongst countless others, all vying for conversations with buying teams from across the globe, can quickly be overlooked.

At Ape we’re fortunate enough to be able to hold a different type of conversation – one that focuses on the company and its people, to unearth stories that make us want to sit up and take notice. This January, in freezing cold temperatures at Pitti Uomo, we got talking to Stenströms… and they made us do exactly that.


In The Beginning

Hailing from the harbour town of Helsingborg, Sweden, founder August Stenström started life selling elegant and fine shirts from a small shop on the town’s main street in 1899. The products quickly garnered acclaim from visiting ship captains, who went off to spread the word.

120 years later, Stenströms remains a solid brand – still independently owned under the guidance of the Bengtsson family and owner Anders – but perhaps more impressive has been its ability to evolve, increasing reach and turnover year-on-year in particularly tough market conditions.

The Here And Now


This year’s showcase was actually Stenströms first at Pitti, giving us a chance to see the quality of the clothing up-close and personal. The range didn’t disappoint. The detailing is refined, subtle and understated, which speaks volumes for the brand as it goes about its business without a huge fanfare.

“Being independently owned has allowed us the freedom to adapt and to be flexible,” says menswear creative director Peter Jüriado. “We have the freedom to experiment and proactively challenge what we do, and that keeps us all motivated.”

Testament to his statement is the fact that Stenströms’ staff is extremely loyal to the company – Jüriado himself has been part of the team for more than 25 years. Jüriado can also lay claim to having a considerable affect on the success of the menswear business, with sales having increased considerably since his tenure began some 10 years ago.


“I was focused on the structure of our shirting and adapting wearability and the options around it,” says Jüriado. “Again, being able to have flexibility and the ability to source the best fabrics from around the world speaks volumes about the Stenströms approach – it’s real craftsmanship and it shows.”


Spring/Summer 2019

The spring/summer 2019 collection sees an eclectic range of well-fitting linen and fine-cotton shirting, set against warm-weather knitwear, blazers, lightweight safari jackets and accessories across a varied, complementary colour palette – all perfectly packaged and ready to go, which makes for a refreshing change.

“Efficiency is at the heart of Stenströms,” adds Jüriado. “It is an extremely important factor to our business. We are respectful and reliable to our partners and to the people trying to achieve great things for our brand,” he adds.



Do you get stuck on what to wear to your final holiday party on New Year’s Eve? What’s a guy to wear? We’re sharing the best men’s looks, whether it calls for polished black-tie formal wear or a come-as-you-are casual style. Make sure to pick something comfortable enough to move and dance in, so you will be able to wear it with confidence and style.

Fall Tip #4: The Art of Layering for Style and Warmth

Fall Tip #4:  The Art of Layering for Style and Warmth

In the sartorial world, we love winter. It’s a chance for us to add layers. Sport coats with sweaters, suits with scarves, overcoats and vests. The possibilities seem endless when combining textures and fabrics. Function and form come together, bringing us into a sartorial wonderland.

Fall Tip #2: Wear a knit blazer everywhere

Fall Tip #2: Wear a knit blazer everywhere

This fall, replace a sweater with a knit blazer for the same comfort, but with elevated style and utility.

Interior and patch pockets provide options to store your keys, wallet, phone, gloves, hat, etc. 

Introducing the FLITELESS™ Debut Collection for Fall / Winter 2018

Introducing the FLITELESS™ Debut Collection for Fall / Winter 2018

New York, NY, September 2018 – Super-performance dress shoe brand Fliteless™, is pleased to unveil the company’s debut collection of luxury men’s footwear, which masterfully blends technology, unprecedented comfort and timeless elegance. A revolution in footwear, Fliteless creates shoes that are faster, softer and smarter in order to keep up with the active lifestyle of a modern man on the go.

Why Every Man Needs a Great Blazer

Reason No. 1: It's masculine

The world's most manly men (Tom Ford and David Beckham ) are pretty much always in some sort of blazer.  You will stand out and be noticed.  You will get better service.  You will get more compliments.

Reason No. 2: It hides the beer and pizza

A formfitting blazer can create a completely new silhouette for your body -- even if you've been skipping the gym. Whether it's love handles, a spare tire or flabby forearms, the clean lines of a blazer will instantly make you look slimmer.

Reason No. 3: It plays well with others

The blazer is one of the few items of clothing in a man's wardrobe that can work with anything from knit tie to a T-shirt. In short, the possibilities are endless.  It works with jeans or dress trousers.  Never leave home without one.

How To Buy A Blazer

Tip No. 1: Shop for fit

That shapeless sack you've been wearing to job interviews and funerals isn't doing you any favors. The truth is most men buy their jackets at least one size too big based on some bizarre arm-stretching ritual that's meant to ensure a full range of motion (as if we're supposed to be doing calisthenics in a coat).  And, most big box stores will fit you too big because they do not know better.  Bad fit is a bad impression.

Blazer fit can seem like a dauntingly vague term, but its parts are actually quite simple and sensible. First, the entire jacket should follow the natural lines of your body. The back should lay flat, the armholes should be high enough to delineate your chest, the torso should taper inward to define your midsection, and the shoulders should end, well, where your shoulders end. Finally, the sleeve should show about a half-inch of shirt cuff, and perhaps most importantly, the proper length of the jacket should not be judged by standing stick straight to see if your hands can still cup the bottom. Instead, an easy rule of thumb is to get the blazer to barely cover your rear end.

Tip No. 2: Beware of style

There's a boatload of potential blazer styling blunders out there. But the biggest offenses undoubtedly come from guys who think they're ahead of the curve. You know, the ones topping off their untucked, loud double collar shirts with velour collars,, epaulets, and  rhinestone-studded sportcoats. Classic is better at every price and we won't let you buy it unless it fits and flatters.  Navy is the tried-and-true staple with which every man should start his collection.  But don't be afraid of patterns or other colors.  

Tip No. 3: You can find a great one for less than you think

 A tailored blazer can be had on any budget. We select the best for you at every price point.  And if you are tough to fit we can find the perfect custom blazer for you at much less than you think.  

Ace & Everett: The Socks that give your ankles a voice.

Ace & Everett: The Socks that give your ankles a voice.

Ace & Everett is a collection of socks focused on injecting a sense of fun and excitement back into the world of traditional menswear. Every sock begins with the finest raw materials, dyed into rich, saturated hues. These luxurious yarns are then carefully knit in the USA, resulting in unique, three-dimensional jacquard designs.

An Affair to Remember

When the weather starts to make a turn for the best (and soon it will!), most gentlemen are thinking polo shirts, golf, and sunny days by the water; but us, we see the waning signs of winter as the start to a new season of formal charity galas, elegant balls, and most of all, weddings.

As Tom Ford has stated, “Dressing well is a form of good manners.” A “black tie” event is a sign that what you’re attending is of the upmost importance and deserves your best. So along with no elbows on the table, remembering to dress well is an absolute must.

Depending on your calendar invites, Facebook notifications, and how many friends your spouse has, you may have a few formal events sprinkled throughout the year. You may be trying to decide between investing in your very own tuxedo/suit option, or making the best of a rental. Regardless of choice, looking the part starts with the most crucial element, fit. Especially ringing true if it’s your wedding.

We realize that not everyone needs or can afford a new tuxedo, and in that regard we have diligently worked to find the best rental options for you. If we measure you, we guarantee the fit. We can tell you complete disaster stories of rental tuxedos measured at big box stores or national discount retailers. As a great value, our rental and specially curated in-stock selections will have you looking great at the right price.

For those of you looking to invest in your formal wardrobe, or have way too many events, getting a custom-made tuxedo or suit option is always your best bet. Not just for fit purposes, but as design goes, it does not hurt to have options. From lapel types and widths, linings, monograms and buttons, it’s actually an experience to design your custom tuxedo or suit!

So as formal season descends upon us, make sure you’re prepared. We can promise, if you’re looking incredible, you’ll actually be excited to go to another wedding or gala. We want you to look your best at the party. Those pictures and memories last a lifetime. Dress for it.

~Richie Gillespie
 Bespoke and Formalwear Manager

The Sport Coat-the Most Versatile and Necessary Part of Your Clothing Arsenal


A great sport coat can take you anywhere.  Here you will see the same coat styled for casual wear and with a tie for a more dressed up look.  You can pair it with jeans or dress trousers.  But never leave home without one--it is the place for your phone, glasses, pen and game tickets.  A well fitted sport coat makes you look trimmer and gets you noticed.


Trading Up

Trading Up

When is the last time you traded down for a home or car? Probably never. All of us appreciate and desire quality and uniqueness. It says something about us and our accomplishments. The same is true for clothing. You can find cheap, poorly made clothing at many stores. But there are only a few specialty stores where you can find and appreciate unique garments made of luxury fabrics with quality construction.