DENIM 101

Buying denim is first about fit, then wash, and finally brand, but mostly a good premium pair of denim should be about fit:

• Fitting your body
• Fitting your lifestyle

So when it comes to fit, be prepared to know if it is a low rise waist, a straight leg or bootcut, athletic fit or skinny that you are most comfortable wearing. There is no right or wrong, and often there is a different fit for different parts of your lifestyle.

Once you understand your personal preference in fit, you should then determine the wash, denim, weight, finish, or fabrication (ie selvedge, raw, over dye, distressing). Options in denim fill different lifestyle needs.

Understanding these basics will then allow you to settle on a brand.